In Europe as well as globally, only a few agricultural pioneers currently apply biochar. A wider application is impeded by cost- and information barriers. Against this background, First Climate initiated a program in 2018 to promote the production of biochar and its application to agricultural soils as a long-term sink for atmospheric carbon. Under the program, proceeds from the sale of certified carbon removals are used to lower the sales price of biochar while ensuring an adequate return for biochar producers. The program also promotes innovative uses of biochar in non-agricultural contexts, always with long-term carbon storage. For urban forestry and gardening, biochar is an ideal co-substrate. In construction, biochar has shown promising results as a light-weight insulation material. Participating producers must conform with the quality standards of the European Biochar Certificate.